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How a $100K home improvement turned into $700K ROI
When life’s next adventure is waiting on the sale of your home, listing with the right realtor can put substantially more $$$ in your pocket. The Peter G. Laughlin Group represents the sellers of Sarasota Luxury Homes to maximize return on real estate investments. Our value-added service is personal. It’s professional. And it creates outstanding results.
CASE STUDY
When the seller of a 1990s contemporary waterfront home asked us to list his home, our first step was to do a thorough market analysis. During the analysis, we learned that the home is built on one of the highest natural grades on Siesta Key and that it is affectionately called “Selby on Siesta” because of its sublime native landscape.
The initial market analysis suggested a list price of $3,200,000. The price took into account the appearance of the home which was somewhat outdated.
After a comprehensive, in-person evaluation of the property, we determined that with the proper updates, the home could sell at a higher price — possibly $3,500,000. We provided the seller with a list of recommendations that included landscaping, painting, repairs, deep cleaning and staging.
The seller followed all recommendations at a total cost of approximately $100,000. When the work was complete, the updated home looked much better than anticipated. A final market analysis in its new condition suggested a list price of $3,995,000. The home went on the market at that price, and sold in 7 days above list price at $4,072,000.
The seller’s $100,000 investment resulted in a sale $872,000 above the original list price – a gain of $772,000.
See more “Before & After” photos at PGL.Group/Imagine.
Peter G Laughlin Group
941.356.8428 | PeterGLaughlin.com
