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How to Sell Your Home Sight Unseen
Sarasota’s elite properties attract buyers from all over the world. Having an impeccable online presence is a must. The Peter G. Laughlin Group personally directs photography, video and 3D tour to capture the essence of a home. Our “emotional” staging creates a je ne sais quoi ambiance that makes your home look significantly better than the rest.
Making a good first impression online, on the first day, is critical for attracting buyer interest. Choosing the right realtor, one who is hyper-
attuned to the nuances of buyer sentiment and behavior, can mean getting substantially more eyeballs on your home. The Peter G. Laughlin Group is the right realtor — a full-time group of real estate professionals committed to creating outstanding results for you. We have a proven strategy, plus dedicated marketing and customer care professionals to ensure your success.
We magically transform the look and feel of a home for online merchandising. By focusing on well-staged vignettes, we amplify the glorious details while the mind’s eye fills in with personally-inspired imagination. Meanwhile, our marketing specialist works on writing emotive copy to accompany the visuals. Then, we select, crop and sequence the photos and video to elicit the “wow” factor. When in-market buyers look at your home online, they get the full experience designed to get them to “ ” it.
CASE STUDIES
The photos accompanying this article are of properties that sold sight unseen based on the exemplary online presentation of our sellers’ homes.
941.356.8428 | PeterGLaughlin.com
