A fresh start to the New Year with fresh scents! As 2026 kicks off, Naples Soap Company is expanding its Luxe Line with thoughtfully crafted new scents formulated to smell fresh, clean, and effortlessly wearable. Known for its commitment to simple, natural ingredients and skin-loving formulas, the Southwest Florida-based brand continues to evolve its fragrance offerings with an emphasis on balance—never overpowering, always inviting.
At the heart of each product is Naples Soap Company’s dedication to clean, effective ingredients. Fresh botanical elements, gentle oils, and thoughtfully blended fragrance notes work together to create skin and hair care that not only looks and smells beautiful but is also great for the body.
The new scent introductions reflect a growing desire among consumers for fragrances that feel light and modern while enhancing daily routines rather than overwhelming the senses. Inspired by coastal living and natural freshness, they are intentionally soft, airy, and approachable, making them ideal for everyday use across a range of skincare essentials.
“We developed these new scents with simplicity and comfort in mind,” said Deanna Wallin, Founder and CEO of Naples Soap Company. “We launched our Luxe Line just over a year ago with an emphasis on enhancing our formulas. We created a hybrid Sugar & Salt Body Scrub that includes organic coconut oil, organic beeswax, organic shea butter and Vitamin E.
We expanded our Luxe Line with the addition of a super-hydrating Body Butter, lightweight spray Body Oil, and nutrient-rich Hand Cream. The line was so popular, that we spent the fall creating new scents to add to this line, including Moonlight Tide, Beach House Hideaway and Beach & Bamboo. Our Luxe Line offers scents for everyone – from clean and fresh unisex scents, to sweet florals, to zesty citrus – there is a scent that you can wear out to lunch with friends, to the tennis courts or for a round of golf, or to wrap up the day with dinner on 5th Avenue.”
The new fragrances are featured across a selection of the company’s most-loved products, including sea salt Spa Bliss Soaps, exfoliating Scrubs, and creamy Body Butters.
In keeping with the brand’s inclusive approach to skincare, products are also available in fragrance-free options. This ensures that customers with sensitive skin or those who prefer no added scent can still enjoy the same high-quality formulations without compromise.
The debut of these new products marks a continued focus on mindful self-care for the year ahead. Rather than bold or heavy fragrances, Naples Soap Company embraces a more intentional approach—one that prioritizes freshness, comfort, and clean ingredients. It’s a philosophy that aligns with modern wellness values and encourages simple moments of care throughout the day.
The new scent collection is now available at all Naples Soap Company retail locations and online at NaplesSoap.com, offering a fresh start to the year—one light, clean, and beautifully balanced scent at a time.
With 12 stores across Florida, Naples Soap Company invites you to shop in person for a personalized experience, or order online and enjoy free shipping on purchases over $50. Visit naplessoap.com to find a store near you and start checking off your list with gifts that feel as good as they look.